Nearly a month after pulling its advertising from a reality show about American Muslims, nationwide retailer Lowe’s Home Improvement is facing a backlash from Muslims and others who consider the action discriminatory.

The retailer dropped its advertising from the TLC network’s All-American Muslim after the conservative Florida Family Association (FFA) posted an alert warning that the show amounted to “propaganda” that was “clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law.”

The show, which premiered in November, follows a group of Muslim families in the Detroit suburb of Dearborn, a community with a large Arab-American population. The FFA alert said that the show “profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.”

The alert suggests that the show offers a “Muslim tolerant” bias at the expense of Christians — particularly those who have converted from Islam — while avoiding a perspective that might reflect negatively on Muslim-Americans.

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