Obama Campaign Launches Effort to Court Hispanic Voters

By:  Brian Koenig
04/19/2012
       
Obama Campaign Launches Effort to Court Hispanic Voters

As the 2012 election nears, the race for the Hispanic vote becomes more and more critical, as President Obama and his presumed Republican rival Mitt Romney scramble to recruit minority supporters. The Obama campaign, for example, launched on Wednesday a series of Spanish-language advertisements in Florida, Nevada, and Colorado that highlight the President’s purported dedication to boosting federal funding for education. 

As the 2012 election nears, the race for the Hispanic vote becomes more and more critical, as President Obama and his presumed Republican rival Mitt Romney scramble to recruit minority supporters. The Obama campaign, for example, launched on Wednesday a series of Spanish-language advertisements in Florida, Nevada, and Colorado that highlight the President’s purported dedication to boosting federal funding for education. 

 

Obama is counting on Hispanic voters being ignorant of the fact that there is no empirical evidence showing that federal involvement in education has increased learning in schools. And there is much evidence showing that the costs associated with the federal government taking money from taxpayers and then sending it back to any states that realistically claim they are following federal edicts and guidelines wastes billions of dollars, dollars that states could otherwise spend on education if the money never left the states.

The four ads show Hispanic "Obama for America" supporters detailing, in Spanish, their experience in the education field. The marketing ploy is part of a new campaign called "Latinos for Obama," which also broke ground Wednesday. This particular campaign is "the largest ever national effort to engage Latino Americans in their communities and involve them in the upcoming election through voter registration, volunteering and voting," according to a press release.

Another effort Team Obama recently launched was to dispatch organizers to college campuses and Hispanic-dominated neighborhoods throughout Arizona, a state won by Sen. John McCain (R-Ariz.) in the 2008 presidential race. The operation is a three-month effort to recruit Hispanics and other voters to make the unlikely state a viable contender for Democrats in the November election. However, the New York Times noted:

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Photo: AP Images

 

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