Over the years, the Federal Trade Commission’s promotion of "consumer protection" has escalated, and a dominant role the agency currently holds involves regulating corporate marketing strategies. The FTC’s latest victim in the arena of consumer protection is food marketing, more specifically, food marketing to children.

Legislated in 1914 by President Woodrow Wilson, the Federal Trade Commission Act was a "trust-busting" prescription of the Progressive Era, but it further evolved into a broad, regulatory regime that now envelopes the private marketplace.

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