The increase in federal subsidies for clean energy development from $17 billion in 2007 to $37 billion in 2010 has resulted in a “gold-rush mentality” among developers, according to the New York Times. One of the primary beneficiaries of the rush to feed at the golden trough is David Crane, CEO of NRG Energy, who exclaimed that this was a once-in-a-generation opportunity: “We intend to do as much of this business we can get our hands on. I have never seen anything … in my 20 years in the power industry that involved less risk than these projects. [We are] just filling the desert with [solar] panels.” Crane was joined by Kevin Smith, CEO of SolarReserve, another company enjoying federal subsidies, who said, “It is like building a hotel, where you know in advance you are going to have 100 percent room occupancy for 25 years.” NRG Energy’s massive solar panel development, California Valley Solar Ranch, consists of nearly one million solar panels that will, according to proponents, produce enough electricity, on clear days, to power 100,000 homes (at least for a couple of hours each day when the sun is near its peak, and if those numbers aren't being gamed). It also consists of massive subsidies from the federal government, the state of California, and, naturally, increased rates for the taxpayers. According to the Times, nearly all of the $1.6 billion project is being subsidized through loans, grants, subsidies, tax abatements, and forced purchases of the electricity by public utilities at higher prices than energy produced by coal or natural gas.