The National Abortion and Reproductive Rights Action League (NARAL), an aggressive activist group committed to the the federally enforced “right” of women to murder their pre-born babies, has reportedly pressured Google to ban some pro-life ads, particularly those that promote crisis pregnancy centers as an alternative to abortion. World magazine reported that NARAL has been pestering Google for months to take down ads by some crisis pregnancy centers, insisting that they had been falsely claiming to provide abortions when in reality they offer life-ensuring alternatives to the murderous procedure. On April 28, NARAL claimed victory, with Google supposedly removing “from its search results more than two-thirds of ads placed by [crisis pregnancy centers] for allegedly violating its policy against 'misleading, inaccurate, and deceitful ads' that 'hurt everyone,'” reported World.
Specifically, reported LifeNews.com, NARAL objected to the fact that Google had allowed pro-life pregnancy centers to compete with actual abortion businesses for use of the key search term “abortion clinics.” LifeNews reported that “according to NARAL, people using Google to search for 'abortion clinics' got ads advertising the crisis pregnancy centers about 79 percent of the time — which cuts into the profit margins of abortion clinics.”
According to the Washington Post, Google said its policy demands that online ads must be “factually supportable,” as well as truthful and accurate. “Advertisers who do not comply with Google policies may see their ads rejected or their domains disabled or accounts suspended,” reported the Post.
In a statement, Google insisted that it had merely applied its policy standards to the ads in question, leading it to ban some of the pro-life ads. “We're constantly reviewing ads to ensure they comply with our AdWords policies, which include strict guidelines related to ad relevance, clarity, and accuracy,” explained the Google statement. “If we find violations, we'll take the appropriate actions — including account disablings and blacklists — as quickly as possible.”
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