Ads Use Casual Sex, Drinking to Promote ObamaCare to Young People

By:  Dave Bohon
Ads Use Casual Sex, Drinking to Promote ObamaCare to Young People

An ad campaign in Colorado resorts to caricatures about casual sex and drinking in an effort to promote ObamaCare to young people.

Supporters of ObamaCare have resorted to what some critics say is sleazy advertising in an effort to convince young people to sign up for the socialized healthcare program. In one ad, produced by ProgressNow Colorado and the Colorado Consumer Health Initiative, a young woman holding a packet of birth control pills can be seen standing next to a young man. The ad includes the tagline “Let's Get Physical," and has the woman thinking: “OMG, he's hot! Let's hope he's as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers.”

A similar ad shows two young people dressed for a night out, with the man thinking: “Hey girl, you're excited about easy access to birth control, and I'm excited about getting to know you.” Both ads end with the line, “Thanks Obamacare,” and a referral to the website,, which features an entire array of similar ads, along with the lead-in text: “Thanks to Obamacare, Colorado has a new online insurance marketplace called 'Connect for Health Colorado.' This new marketplace is where you can easily compare health insurance plans, find financial assistance that could help you purchase coverage, and get the plan that's right for you.”

The obvious intent of the ad campaign is to attract young people not inclined to consider the ramifications of the impending disaster of the federally mandated “affordable” healthcare. Critics say that among other problems, the ads variously demean women and promote irresponsible behavior such as alcohol abuse and casual sex.

One particularly low-minded ad features a trio of young men who should already have outgrown the party scene, posing around a beer keg, glasses raised, with the lines: “Keg stands are crazy. Not having health insurance is crazier. Don't tap into your beer money to cover those medical bills. We got it covered. Now you can too. Thanks, Obamacare!” (Here another with the same theme.)

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