After 60 Years, Campus Crusade for Christ to Change Name

By:  Dave Bohon
07/21/2011
       
After 60 Years, Campus Crusade for Christ to Change Name

Campus Crusade for Christ (CCC), a mainstay of Christian outreach ministries at universities across the U.S. for the past 60 years, is changing its iconic name because “the word ‘crusade’ has negative associations with the bloody Christian conquests of the 11th to 13th centuries,” reported the New York Times. In a press release, the organization itself explained that it was changing its name to simply “Cru” in an effort to “overcome existing barriers and perceptions inherent in the original name.”

CCC’s late founder, Bill Bright, was aware of the perceived problems inherent in the group’s original brand and, said his wife Vonette Bright, “actually considered changing the name 20 or 25 years ago.” She added that with the new name the group hoped “to remove any obstacle to people hearing about the most important person who ever lived — Jesus Christ.”

Campus Crusade for Christ (CCC), a mainstay of Christian outreach ministries at universities across the U.S. for the past 60 years, is changing its iconic name because “the word ‘crusade’ has negative associations with the bloody Christian conquests of the 11th to 13th centuries,” reported the New York Times. In a press release, the organization itself explained that it was changing its name to simply “Cru” in an effort to “overcome existing barriers and perceptions inherent in the original name.”

CCC’s late founder, Bill Bright, was aware of the perceived problems inherent in the group’s original brand and, said his wife Vonette Bright, “actually considered changing the name 20 or 25 years ago.” She added that with the new name the group hoped “to remove any obstacle to people hearing about the most important person who ever lived — Jesus Christ.”

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