Burger King has offered conservative Christian diners a reason to cross the restaurant off their weekly burger cycle. In a nod of support to the aggressive homosexual agenda sweeping the nation, reported USA Today, the fast-food mega-chain has introduced a “gay pride” version of its signature sandwich, the Whopper.
“The Proud Whopper, as it's called, comes wrapped in a rainbow colored wrapper with this inscription: 'We are all the same inside,'” reported the paper. Predictably, the gay burger is being especially featured during the July 4 week at Burger King's San Francisco Market Street location, an area that was “at the heart of the route for last weekend's 44th annual San Francisco Pride Celebration & Parade,” reported noted USA Today.
Burger King's promotion of the homosexual agenda comes complete with a two-minute video, featured on YouTube, that attempts to play up the restaurant's “courage” in standing with the gay community, along with promoting the notion that gay or straight, everyone is the “same inside.”
The ad begins with people questioning the idea of a “gay burger,” and providing such comments as, “I don't really believe in the homosexual lifestyle,” and, “Do gay people even eat fast food.”
But by the end one woman is visibly moved by the idea of a “proud whopper,” admitting that “I cried [in the restaurant] because I was overwhelmed” by the implied message. And what was that message? It was left to a nine-year-old child to instruct us that “we are all the same inside” really means that “we all have the same rights.” In case the viewer misses the point of the ad, it is re-enforced at the end by a three-year-old girl standing between two women and shouting, “I love my two mommies.”
Fernando Machado, senior vice president for global brand management at Burger King, explained that the campaign is all about showcasing Burger King's diversity. “It shows how we, as a brand, believe in self-expression,” he said.
USA Today added that the Proud Whopper also demonstrates the chain's “desire to stay connected to its base of Millennial customers. Gay rights is an issue that reverberates strongly with many Millennials both inside and outside the U.S.” The paper noted that “Burger King also was a sponsor of San Francisco's gay pride parade. Machado says that's the first time Burger King has sponsored a gay pride parade in the U.S., though it may have sponsored some outside the country.”
To be clear, the only difference between the traditional Whopper and the gay version is the rainbow colored wrapper, which Machado suggested some patrons were keeping as a collectibles. “Customers were folding the wrappers and taking them home with them,” he said, predicting that they may even end up on E-Bay.
Machado added that for the campaign Burger King changed its 40-year-old slogan, “Have It Your Way” to the more suggestive, “Be Your Way.” Said Machado: “We really want to be more than burgers, fries, and shakes, and occupy a space that’s more meaningful to people.”
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