The Obama administration continues to take on the food industry, this time pressuring food companies to discontinue advertising junk food for children, while Republicans have come forward in support of the food companies, helping them to resist federal pressures.

The Blaze reports:

Some food companies say the government is going too far with guidelines proposed earlier this year by several government agencies. The voluntary guidelines would attempt to shield children from ads for sugary and fatty foods — think colorful characters on cereal boxes – on television, in stores and on the Internet. Companies would be urged to market foods to children ages 2 through 17 only if they contain specific healthy ingredients and are low in fats, sugars and sodium.

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Missouri Rep. Jo Ann Emerson (pictured)