General Mills Declares Its Opposition to Traditional Marriage

By:  Dave Bohon
General Mills Declares Its Opposition to Traditional Marriage

Minnesota's General Mills has come out against a proposed state constitutional amendment that would define marriage as only between a man and a woman.

 Minnesota cereal manufacturer General Mills has weighed in on the state’s battle over marriage, saying it opposes the efforts by pro-family forces to define marriage as only between a man and a woman. The St. Paul Pioneer Press newspaper reported that General Mills breeched the corporate silence that has hung over the proposed marriage protection amendment, which Minnesotans will vote on in November, declaring that its management does not “believe the proposed constitutional amendment is in the best interests of our employees or our state economy — and as a Minnesota-based company we oppose it.”

The Minneapolis Star Tribune reported that the food maker’s CEO, Ken Powell, “voiced the company’s opposition Wednesday [June 13] at a General Mills function attended by 400 gay and lesbian professionals, followed Thursday by a Web letter from the company’s vice president for global diversity and inclusion, Ken Charles.” In the online letter Charles appeared to dismiss the cultural impact of embracing homosexual marriage, explaining that while his company “doesn’t normally take positions on ballot measures, this is a business issue that impacts our employees.” He conceded that “there are strongly held views on both sides. We acknowledge those views, including those on religious grounds. We respect and defend the right of others to disagree. But we truly value diversity and inclusion — and that makes our choice clear.”

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Photo: AP Images

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