There Goes My Twinkie Investment Portfolio! — or Maybe Not

By:  William F. Jasper
06/26/2013
       
There Goes My Twinkie Investment Portfolio! — or Maybe Not

It was a brilliant investment strategy: Twinkies. With Hostess Brands, Inc. declaring bankruptcy and going out of business last year, the iconic spongy sweets were a sure bet.

Twinkie addicts would guarantee continuous, ravenous demand, while the supply of the sugary confection melted away faster than a popsicle in Hades. Soon Twinkieholics would be willing to pay any amount, or trade in Porsches and platinum bars for their daily fix. The rate of return on investment would rocket off the charts!

However, I didn’t actually become a Twinkie mogul by strategy; it was more like serendipity. Attending a fund-raiser auction last December, I was confronted with the opportunity of a lifetime: help a good cause and get rich at the same time. Some enterprising lady had scavenged the local store shelves and cornered the remaining global supply of Hostess treasures.

My first bid on a package of Twinkies was simply a modest attempt to help the cause and boost the price above $5. I outsmarted myself and ended up stuck with the treacly treats at $10. This performance was repeated a number of times with the Hostess Ding Dongs, Ho Hos, Zingers, and Cupcakes. Then more Twinkies. Before I knew it I was fast approaching the status of “Twinkie King,” and it dawned on me that I had unwittingly hit on the investment opportunity of the century. Bill Gates has his Microsoft, Warren Buffett has Berkshire Hathaway, Jim Rogers has his commodities. I have Twinkies, Ding Dongs, Zingers and Cupcakes, and I’m wagering my investment assets will outperform those of Gates, Buffett and Rogers. (Admittedly, with a total investment outlay of under $100, it may take a while to eclipse their fortunes — but I’m patient).

Click here to read the entire article.

The JBS Weekly Member Update offers activism tips, new educational tools, upcoming events, and JBS perspective. Every Monday this e-newsletter will keep you informed on current action projects and offer insight into news events you won't hear from the mainstream media.
JBS Facebook JBS Twitter JBS YouTube JBS RSS Feed