In a move that has already been dubbed a “game changer,” Internet behemoth Google has launched a digital music service, a frontline challenge to the market dominance of Apple’s ubiquitous iTunes store.
Google’s catalog of music will be available on the Android Market, the storefront it maintains for users of Android smartphones to download apps, books, and movies. The service is being rolled out this week to consumers in the United States with plans to offer the product to the estimated 200 million Android users worldwide.
The long-awaited announcement was made at an event in Los Angeles on November 16. The California-based company’s senior product manager, Michael Siliski, hyped the new music store with a demonstration worthy of the company whose name has become a verb.
There are similarities to the iTunes distribution scheme. There is a segment of the catalog being offered for free download, while most of the tracks available carry a by now-familiar price tag of around $1.00 (69 cents to $1.29, to be exact). The initial cache of songs includes work by chart toppers Adele, Jay-Z, and Pearl Jam.
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