The Pentagon Wants You to Spend Lots of Time on Facebook

By:  Joe Wolverton, II, J.D.
The Pentagon Wants You to Spend Lots of Time on Facebook

The Pentagon spends millions on studies of potential uprisings that start on social media.

While Cornell University continues denying that it received any money from the Pentagon to pay for its study of emotional manipulation on Facebook, turns out that it is taking Defense Department dollars to conduct similar studies. 

According to a story published online by The Atlantic, the Pentagon is paying Cornell researchers to conduct “analysis of social network posts for “sentiment,” i.e. how people are feeling, in the hopes of identifying social “tipping points.”

The list of “tipping points” on the website for the Pentagon’s Minerva Initiative includes “the 2011 Egyptian revolution, the 2011 Russian Duma elections, the 2012 Nigerian fuel subsidy crisis and the 2013 Gazi park protests in Turkey.”

Why is the military so interested in identifying these tipping points? The Minerva Initiative website offers this explanation:

The Department of Defense is interested in innovative frameworks and new data that may assist policymakers in developing improved methods for anticipating and identifying potential areas of unrest, instability, and conflict. Insights may inform strategic thinking about resource allocation for defense efforts and humanitarian aid as well as insights for national policy and engagement with both state and non-state actors….

For those unfamiliar with the globalist jargon, “non-state actors” are individuals and groups not associated with official governments. In other words: you and I.

It isn’t difficult to see how the Defense Department would be able to target potential rebels for special social media surveillance. How often have you posted anti-administration memes or messages to your various social media accounts? If you have, then you are now a non-state actor that could be identified as a “potential area of unrest, instability, and conflict.”


A quick review of the information available on that website reveals a chilling effort by the U.S. military to learn precise methods of using social media to manipulate the emotions of people around the world, knowing just when to deploy troops to quell potential uprisings.

For example, the military wants scientists to study “group identifiers” that will help it learn when users might move from simple belief in something to mobilizing in defense of that thing.

Another current study funded by the military as part of its Minerva Initiative looks at what social media posts can reveal about a person’s stability and resistance to rebellion.

Click here to read the entire article.

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