Google announced Tuesday a new social networking maneuver that will rummage through photos and commentary on its budding social network, Google+, so search results can provide more personal information for web browsing. The addition, which was employed the same day it was announced, will tailor search results by filtering content to the unique interests of each user browsing the Internet.
The company’s six-month-old Plus product is a social networking service Google offered to counter the sweeping popularity of Facebook’s online parlor and Twitter’s status-updating hub. The new feature, called "Search, Plus Your World," was partially activated Tuesday (some users will not see the change immediately) for all searches administered by users logged into Google; deactivating the individually catered results will require changing settings under the user’s personal preferences. Personal search results can also be suspended on a search-by-search basis by clicking an icon on the results page.
Google Fellow Amit Singhal detailed in a blog post three areas that will be affected by the new feature:
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