Grocery Chain Denies Pro-life Motive in Poignant Mother's Day Ad

By:  Dave Bohon
05/08/2013
       
Grocery Chain Denies Pro-life Motive in Poignant Mother's Day Ad

The Publix grocery store chain insisted it had no pro-life motive in a Mother's Day TV ad featuring a pregnant mom talking to her young daughter about the baby growing inside her.

The Publix grocery store chain has insisted that it had no pro-life motivation in a Mother's Day television commercial that is getting major YouTube play because of its poignant dialogue between a pregnant mom and her young daughter. Nonetheless, it is difficult to ignore the celebration of life in the ad, which was produced last year but which is just now getting the attention it deserves. 

In the one-minute spot produced especially for Mother's Day, the mom and little girl are in their cheerful kitchen preparing lunch, when the mother suddenly exclaims: “The baby's kicking!” As mom gently lays her daughter's hand on her pregnant tummy to feel the baby moving, she recalls how she used to sing to her daughter and tell her secrets when she was in the womb.

“Do you want to tell her a secret?” the mother asks the daughter, inviting her to whisper to her soon-to-be-born sister. The unforgettable spot concludes with the older sister laying her hands on her mommy's tummy and quietly telling her pre-born kid sister: “You're really going to love mom.”

The ad, which has garnered over 350,000 YouTube views, got the attention of such pro-life people as conservative blogger Michelle Malkin, who tweeted fans to watch the spot: “'You're really going to love mom': Publix Mother's Day ad 'salutes moms & unborn.'” NewsBuster.org alerted its readers to the commercial, calling it a “pro-life ad [that] celebrates pregnancy.” And LifeNews.com announced: “Publix Mother’s Day Commercial Affirms Dignity of Unborn Babies.”

Click here to read the entire article and view the ad.

The JBS Weekly Member Update offers activism tips, new educational tools, upcoming events, and JBS perspective. Every Monday this e-newsletter will keep you informed on current action projects and offer insight into news events you won't hear from the mainstream media.
JBS Facebook JBS Twitter JBS YouTube JBS RSS Feed