Next to morality, The John Birch Society believes that education is the most important element of a free society. It is imperative that we see to it that the voice of parents in their children's education remains free and unabridged by government usurping, if liberty is to prosper. For it is only through education can there be a well-informed populous. With the help of God, education is the key to a better world. As Robert Welch, Founder of the John Birch Society, noted, "Education is our total strategy and truth is our only weapon."