HHS Signs $20M Public-Relations Contract to Bolster ObamaCare

By:  Brian Koenig
05/23/2012
       
HHS Signs $20M Public-Relations Contract to Bolster ObamaCare

In an effort to curb growing discontent with ObamaCare, the Department of Health and Human Services (HHS) has hired a public relations firm to help underscore portions of the law.


In an effort to curb growing discontent with President Obama’s controversial Affordable Care Act, the Health and Human Services Department (HHS) has hired a public relations firm to help underscore portions of the healthcare reform law. The contract, which is worth a hefty $20 million, will be going to Porter Novelli, the same company that launched the USDA’s infamous healthy food pyramid.

“The campaign will inform the American people about the many preventive benefits now available to those with Medicare, Medicaid, and private health insurance as a result of the Affordable Care Act,” an HHS representative affirmed.

The initiative, which was required by the law, will explain the importance of healthcare prevention while hawking the preventive benefits provided by ObamaCare. HHS officials will highlight a variety of advantages, such as the law’s provision that supplies preventive services to patients without co-pays or deductibles, as well as new preventive benefits provided to Medicare patients.

The PR thrust is part of the Obama administration’s efforts to sell the unpopular law to the American people, who have become increasingly skeptical about some of its more controversial provisions. In fact, a Rasmussen poll released last week showed that the majority of voters support repeal of ObamaCare; moreover, the belief that repeal would add fuel to the economy has reached its highest level since late 2010. “[Fifty-six percent] of Likely U.S. Voters at least somewhat favor repeal of the health care law, while 37% are at least somewhat opposed,” Rasmussen reported. “This includes 46% who Strongly Favor repeal of the measure versus 26% who Strongly Oppose it.”

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