The Publix grocery store chain has insisted that it had no pro-life motivation in a Mother's Day television commercial that is getting major YouTube play because of its poignant dialogue between a pregnant mom and her young daughter. Nonetheless, it is difficult to ignore the celebration of life in the ad, which was produced last year but which is just now getting the attention it deserves.
In the one-minute spot produced especially for Mother's Day, the mom and little girl are in their cheerful kitchen preparing lunch, when the mother suddenly exclaims: “The baby's kicking!” As mom gently lays her daughter's hand on her pregnant tummy to feel the baby moving, she recalls how she used to sing to her daughter and tell her secrets when she was in the womb.
“Do you want to tell her a secret?” the mother asks the daughter, inviting her to whisper to her soon-to-be-born sister. The unforgettable spot concludes with the older sister laying her hands on her mommy's tummy and quietly telling her pre-born kid sister: “You're really going to love mom.”
The ad, which has garnered over 350,000 YouTube views, got the attention of such pro-life people as conservative blogger Michelle Malkin, who tweeted fans to watch the spot: “'You're really going to love mom': Publix Mother's Day ad 'salutes moms & unborn.'” NewsBuster.org alerted its readers to the commercial, calling it a “pro-life ad [that] celebrates pregnancy.” And LifeNews.com announced: “Publix Mother’s Day Commercial Affirms Dignity of Unborn Babies.”
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